Skipton Information Group is rebranding to Callcredit Information Group following its recent acquisitions.

The move comes in a bid to more closely align the businesses within the Group; Callcredit, EuroDirect, GMAP, Broadsystem, Legatio and Decision Metrics and refresh the Group’s proposition to reflect its unique experience and capability. Ultimately, the rebrand will further reinforce the Group’s ability to compete in the marketing services arena and reflect its success in the credit referencing and financial services industry.

Callcredit Information Group continues to be a subsidiary of Skipton Building Society.

Mike Green, CEO of Callcredit Information Group said:
“Rebranding to The Callcredit Information Group underlines the value and strength of the Group that has been formed. The businesses are highly successful in their own right and will continue to be so, but also work well together, and this allows us to align our image and reinforce our depth and breadth supported by having the security and backing of the Society.”

ENDS 

Notes to Editors:

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDIrect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

About Broadsystem
Broadsystem (www.broadsystem.com) creates, manages and delivers multi-channel customer communication strategies. It develops, hosts, and manages marketing databases and, through the intelligent analysis of marketing data, delivers and handles marketing messages through integrated multi-channel communications. Broadsystem clients include: COI, Times Newspapers Limited, FT, BP, Sky, Continental Airlines, Lancôme, Mulberry, BBC World Service, FIVE, Vodafone, ING Direct, Thomson, Canderel, Wickes, TUI Group, NGN Group, Asthma UK and Dogs Trust.

About EuroDirect
EuroDirect (www.eurodirect.co.uk), the marketing services business within Callcredit information group and is one of the UK’s leading marketing suppliers. It is well established in the field of direct marketing, clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals. EuroDirect’s clients come from all areas of business, including financial services, retail and leisure operations, utilities, publishing, agencies and bureaux. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit pre-screen services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support.

About Callcredit
Callcredit (www.callcredit.co.uk), the UK’s most innovative and customer-focused credit reference agency, combines comprehensive understanding of the Financial Services industry needs with state-of-the-art technology to develop unique information solutions. These solutions enable major lenders and a host of other blue chip companies to address regulatory requirements, make better credit decisions, protect against fraud and money-laundering and manage existing customers more profitably. Callcredit check (www.callcreditcheck.com) is the consumer arm of credit reference agency, providing consumers with instant online access to their credit report and services to help them monitor their credit status.

About Decision Metrics
DecisionMetrics (www.decisionmetrics.co.uk) specialises in undertaking advanced analytical projects for the credit risk market, covering credit scoring, affordability assessment, Basel II modelling and ongoing performance monitoring and solutions implementation. Identifying the need for greater independence in the credit risk market, DecisionMetrics provides its expertise, without bias, across all three UK credit reference agencies. DecisionMetrics provides a blend of analytical expertise and operational knowledge and experience that ensures that its solutions are not only statistically sound but will fully compliment the operation of the client's business. Projects are approached from the perspective of identifying and providing the best solution for the client rather than dismissing the clients issues in favour of selling something already developed. Creative thinking, innovation and value-add summarises DecisionMetrics’ approach to business.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

About Legatio
Legatio Technologies (www.legatio.com) provide secure online services that encompass hosted data capture and workflow, dynamic document creation, identity verification, bank account validation, payment processing, paperwork, accounts and tax filing products. Legatio’s products include Ftax; tax calculation software and supporting online services, Legatio ICP; online identity checking and payment services, secure data processing, document/contract creation and management and PDF and web based form production and management. Legatio have built up a strong reputation as an innovative provider of online services with a current client base which includes Government bodies such as HMRC, the Employment Tribunal Service, as well as many private sector companies such as IBM and BT.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole
Tel: 020 7927 9999
Email : CIG@eulogy.co.uk