One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
News Archive
EuroDirect Delivers a Suite of International Targeting Solutions at DMA 06
EuroDirect, the global consumer intelligence specialists, are presenting their suite of consumer classifications and targeting systems at this years DMA exhibition in San Francisco, USA. They will be showcasing their CAMEO segmentation systems and MICROVISION marketing intelligence software, each of which has specific versions for the US and Canadian markets.
EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition EuroDirect will be presenting its CAMEO USA classification, enabling marketers to target over 295 million consumers across the US. Similarly, they will be illustrating how users can broaden their target market using CAMEO Canada to target a further 33 million prospects.
The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the US and Canadian markets, the global CAMEO classification suite is available for a further 30 countries spanning Western Europe, Central and Eastern Europe, Asia and Australasia.
Supplementing these targeting solutions is EuroDirect’s award-winning marketing GIS system MICROVISION, which is available for the USA, Canada and 30 other key markets. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications. Its uses range from direct marketing through to market analysis, store location planning and network optimisation, offering the user a multi-faceted solution for tackling different strategic issues.
Martin Bradbury, International Client Services Director at EuroDirect comments:
“Since we last attended the DMA exhibition EuroDirect have continued to invest in their international program, increasing their global sales and support network whilst rebuilding and introducing consumer classifications for key markets exploiting the very latest DM techniques. We are proud to boast that our suite of targeting systems can now help marketers classify 1.4 billion consumers worldwide.”
EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition EuroDirect will be presenting its CAMEO USA classification, enabling marketers to target over 295 million consumers across the US. Similarly, they will be illustrating how users can broaden their target market using CAMEO Canada to target a further 33 million prospects.
The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the US and Canadian markets, the global CAMEO classification suite is available for a further 30 countries spanning Western Europe, Central and Eastern Europe, Asia and Australasia.
Supplementing these targeting solutions is EuroDirect’s award-winning marketing GIS system MICROVISION, which is available for the USA, Canada and 30 other key markets. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications. Its uses range from direct marketing through to market analysis, store location planning and network optimisation, offering the user a multi-faceted solution for tackling different strategic issues.
Martin Bradbury, International Client Services Director at EuroDirect comments:
“Since we last attended the DMA exhibition EuroDirect have continued to invest in their international program, increasing their global sales and support network whilst rebuilding and introducing consumer classifications for key markets exploiting the very latest DM techniques. We are proud to boast that our suite of targeting systems can now help marketers classify 1.4 billion consumers worldwide.”
