EuroDirect, the leading marketing intelligence provider, today announces the appointment of Gary Childs as Senior Consultant.

Childs joins EuroDirect’s growing analytics team and will be responsible for delivering sophisticated strategic data planning, targeting and enhancement solutions. As part of his new role, Childs will provide analytical services, such as propensity modelling and customer segmentation, for new and existing EuroDirect clients across a wide variety of industries. He will also be consulting on database strategy.

Childs joins EuroDirect from Identex where he spent five years as Head of Analytics. During his time with the company, Childs developed its dataVision offering and worked with blue chip clients including Virgin Atlantic, Mercedes Benz, BBC Worldwide, Citroen and Airtours to create tailored marketing strategies.

Childs began his career at Equifax where he developed acquisition, retention, cross-sell and upsell strategies for several major financial services organisations. He also worked with an American credit card issuer to establish the company’s global prospect management system.

In addition to his extensive experience, Childs holds a first class degree in mathematics and statistics from the Southampton University which complements his thorough data knowledge.

Commenting on his appointment Childs says:
“EuroDirect is well known for being a market leader in data and analytics and it is fantastic to be joining such an experienced and dedicated team.”

John Dobson , Managing Director of EuroDirect, adds:
“Gary has a deep understanding of using data for business advantage and this, coupled with his statistical knowledge and industry experience, will make him a vital asset to our analytics team. EuroDirect is continually growing its expertise and we are pleased that Gary has joined us at this exciting time.”